Attract customers? 4 pillars for success | SEO | Social Media Marketing
Content, SEO, social media, conversion … These are the 4 pillars of an integrated, coherent and efficient digital marketing strategy. Explanations.
Content to attract customers?
Are you sure you produce the right content, the one that generates the right, truly qualified prospects your business needs?
Yes, the content is very popular with your prospects and customers. The articles of a blog, a news section, fact sheets, testimonials and expert opinions, advice notices, are all “contents” that fuel communication – we even talk about conversation inbound marketing – with your buyer profiles. But are you sure to produce the right content, the ones that generate the right, truly qualified prospects your business needs.
SEO naturally attracts customers
Is your website optimized for robots, and does your content incorporate frequent queries from your buyer profiles?
50% of Google’s use is devoted to research on products or services, and even on companies and brands. It is therefore essential that you are visible at the top of Google’s results pages, at least on certain expressions that accurately reflect your business, to stay ahead of the competition.
Is your website optimized for robots, and does your content incorporate frequent queries from your buyer profiles? Integrating the queries of your prospects and customers into your articles means adopting a content-service strategy that is much more sustainable and profitable.
Yes, we can attract customers on social networks
Social networks are prime places to distribute content that you have published on your website or blog.
By offering these articles to onlookers on Facebook or Twitter, you attract potential customers and bring additional traffic to your website, which is one of the most important sales tools in a digital strategy.
Have you identified the most appropriate places of conversation for your communities? Social networks are prime places to distribute content that you have published on your website or blog. Find Facebook pages and Twitter communities where to share your articles. Always check your social media statistics – they tell you a lot about your audience profiles.
After the attraction, the conversion
The conversion assumes that you “transform” new visitors to your website into real prospects, who come back to your website and are more interested in your brand, your value proposition, your products and services.
Does your website offer the basic tools to allow your visitors to follow your content? A subscription to the newsletter, the creation of a private account to receive stimulus emails, a contact form to process requests for advice and quotes? Are these tools accessible on all pages, in a visible and immediate manner?
Signing up for your newsletter is certainly a first transformation: a way to keep in touch with your visitors, but this is only a first step in the funnel of conversion. This is where the lead nurturing process begins. This is the first phase of the decisional path: attention.
Your role is to educate your target. Inviting him to download your white papers and e-books via strategically positioned calls-to-action, intelligent forms that allow you to collect data.
A powerful inbound strategy, at a lower cost
By combining these four pillars, you make sure to develop a powerful and inexpensive marketing strategy. As long as it is aligned with the needs and queries of your targets. And that you integrate the 4 pillars: content, SEO, social media, conversion.
These are your buyer profiles (on our blog Write for the web, we offer a very effective guide to establish your buyer profiles) that find you by doing accurate research (SEO) on the Internet, and not you who disturb them by submitting unsolicited advertising messages.
Since they find answers to their questions at home through useful content, which helps them in their decision-making process, they take a closer look at your brand and your ability to anticipate their needs. And as you give them the means to enter into dialogue with you (social networks and conversion), you keep in touch and engage in a long-term relationship.