5 Magento Integrations to Grow Your eCommerce Business in 2019 – A Recipe for Success
Magento web development is popular among eCommerce web store owners and Magento developers, as they both prefer scalable, and secure platforms to develop an online store. Magento is one of the leading eCommerce platforms, handling more than $100 billion in gross merchandise volume.
This eCommerce platform boasts a strong portfolio of cloud-based omnichannel solutions, including B2B, in-store, retail and order management technologies. In addition, it delivers powerful marketing capabilities that can be implemented with SEO (Search Engine Optimization).
One of the reasons to choose Magento for Internet business improvement in 2019 is that it is integrated with AR solutions. According to CFN Media, NexTech also launched an eCommerce AR solution for Magento, Shopify, and WordPress. The main purpose to introduce AR for eCommerce is to visualize things before making a purchase.
No doubt, online shopping is more convenient, but there are certain instances where people prefer to visit stores. For example: Trying clothes to see how they fit. To address these concerns augmented reality, or AR for eCommerce is introduced and even, adopted by IKEA’s app that lets users check how furniture looks in their own house. Even, Houzz, one of the popular communities for architecture, interior design and decorating and home improvement, reported that it gets 11x its sales conversion rate when users use the mobile AR app instead of its standard mobile app.
AR solutions could also help retailers to minimize their costs and improve profitability. For customers, AR helps to make a more precise decision of purchase, which reduces purchase returns. AR for eCommerce helps online store-owners to increase their profit margins.
Apart from AR solutions, Magento has incredible flexibility to integrate with any tool, service and marketing strategy. Mentioned below are 5 Magento integration tools that help to run your business smoothly and successfully.
Email marketing integration
Nowadays, visitors barely register the appearance of a traditional marketing email. Some stats say that 99% of people don’t read email because of their traditional appearance. But, as an eCommerce store-owner, you can change the situation by using Magento extensions like Magento Email Templates to ensure all emails sent to your customers are differentiated from others.
Integrating email marketing helps you nurture returning customers by using targeted promotions, SEO optimization, and segmentation. You can also hire Magento developers for custom email marketing integration.
Do you want to eliminate manual data entry? It’s possible by integrating ERP with your store. ERP integration with Magento enhances operational efficiency by lining up information from eCommerce to ERP systems. Integration of ERP not only saves cost but also helps store-owners to focus on other business activity and customers. So, if you want to boost your business and compete with your competitors to be successful in 2019, and then hire Magento website developers to integrate your ERP with Magento.
Magento Facebook integration
These days, social media is an important marketing channel and Facebook is considered as one of the most important social networks for marketing, as it has a highly visual nature. Facebook Store Integration for Magento enables store-owners to synchronize the product listed from your Magento store.
Integrating Facebook helps to boost business and generate revenue. Facebook Integration provides an opportunity to extend your business to a wide range of customers. We have integrated Facebook in one of our clients’ eCommerce site, Talash.com that helps them to list products in front of ideal customers and redirect them to your Magento store at checkout.
Whenever you are shopping online, you are searching for feedback about the product and store. Integrating reviews available on the product page will engage the client and give them a reason to make a purchase from your site.
There are many review extensions available or you can hire Magento web developers from one of the reputed Magento development services providers, who can develop Review extensions for your store.
Google Tag Manager Integration
Do you want to manage all the tags on your website? Integrate Google Tag Manager to your container ID to the configuration and manage all the tags with any coding. By attaching your website with Google tracking tags, you have detailed tracking and analytics. It will also show you through which medium your user visit your site.
In this blog, there are only some examples given for integrating Magento with different strategies and tools. However, if you are looking for custom Magento Integration or want to update your eCommerce store with the latest Magento 2.3 release, you can contact our highly experienced Magento developers to discuss your eCommerce development project.